Thursday, November 26, 2015

Dr. Madre Fake Amazon Reviews – Greed Apparently Overwhelms Morals and Scruples with 81% of the Reviews being obviously FAKE!


Newer Update: It is truly Amazing that in about 11 hours since our last update below, Dr. Madre has posted 2 additional FAKE reviews on his Amazon listing for this alarm in the names of W. Berstler and P. Stein. Now we have 13 fake reviews out of 16, which is over 81% fake! We are speculating that this person behind Dr. Madre must be unbelievably naive, very stupid, or have an extreme sense of infallibility that he can get away with this illicit behavior forever, or a combination of these traits. 

Update: 9 hours after the original entry below.
Dr. Madre is going strong . We just saw another obviously fake Amazon review which is in the very same nature as the other fake reviews. This is in the name of M. Dryden. So now we have 11 fake reviews out of a total of 14. That is almost 80% fake! Here we seem to have a person so overwhelmed by greed that he has no problems about thumbing his nose at Amazon and Amazon's customers, while displaying very poor ethics and scruples. It does make us wonder about the naivety of the Dr. Madre selling this alarm, and how far he will be allowed to proceed along this path of ill repute.

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We have been pointing out the excessive illicit behavior of Theos Medical Systems and its owner Saket Bhatia with respect to their Chummie products for about two and a half years. Much of this has been on Amazon with extensive manipulation of Amazon Reviews. Now we have another candidate who is plastering Amazon Reviews with fake invented reviews.

Dr. Madre came onto the bedwetting alarms scene on Amazon.com in October, 2015 or thereabouts. We should point out that Dr. Madre’s alarm is manufactured by “Modo Technologies” in China, and is abundantly offered by many sellers in the U.S. and elsewhere. This alarm is the “old” version of the Nytone alarm, which currently sells for about the same price on Amazon. Modo was making this, and since Nytone is no longer getting it from Modo, Modo is dumping these on the market for whoever wants to donate their money to Modo. These sellers seem to come and go. They have not spent any time or money on the design or development of this product, and their commitment is only to unload the units that they have purchased from Modo. Modo has no obligations or assurance of continuity or support, and nor do these sellers. 

Very shortly after the appearance of Dr. Madre’s bedwetting alarm on Amazon, four 5-star reviews appeared on October 16, 2015 written by:

RC
Katherine H
Kait
Silas P

To us these reviews seem obviously fake and written by the same person. We have written very adequately about some of the tests we apply to determine if an Amazon Review is a fake. These four reviews are undoubtedly so.

Most Amazon customers are very gullible and look at Amazon reviews with an air of complete trust in the accuracy and truth of the reviews. They can be easily overwhelmed by reviews and the “stars” on the reviews, without questioning the truth of these reviews. The quantity of reviews and stars are all that appears to matter to these unsuspecting persons. There is also a strong "herd instinct" in Amazon customers. Rather than forming their own opinion based on facts, they often believe that because a product has been purchased by many people, it must be good. So they purchase it without much thought and without comprehending that this "popularity" is often caused by a "snow-ball effect," where a snow-ball can result in an avalanche, and may be unrelated to the actual qualities of a product. This gullibility has been extensively exploited by Chummie to both boost his own products and to bad-mouth competitor’s products. As Amazon did not take any action over Dr. Madre’s phony reviews, it seems that Dr. Madre was overwhelmed by his short-term success and so decided to indulge in more fake reviews. Greed often overwhelms fear. All of these newer reviews are written on November 24, through 26 by:

Noell D
Alvan S
Marliani
Coutney A
Miles P
Garrek
M. Dryden
P. Stein
W. Berstler

All of these “reviewers” have purchased either one or two products, the same one or two products including this alarm, and only Dr. Madre’s products. The dates of the reviews and the content and style of the reviews leave very little doubt in our minds that the same person has written all of these reviews. Although we cannot say with absolute certainty that all of these reviews are fake, there is an extremely high probability that they are fake and written by the same surrogate of Dr. Madre. We ask readers to look at these 13 reviews listed above and currently on Amazon.com and confirm for themselves that they are very likely fakes. We should also mention that we keep a record of these reviews and reviewers.

So we have a new competitor competing with Chummie for the “crown” of providing the most fake reviews for a product being extensively hyped with fake reviews. In fact, on a percentage of fake reviews to total reviews, Dr. Madre has surpassed Chummie very substantially. 

13 out of a total of 16 reviews are fake. That is 81% are fake reviews!


Now ask how many “suckers” would be buying Dr. Madre’s bedwetting alarm if it only had 3 reviews, instead of 16. And while these mostly-fake 16 reviews have 13 5-stars, only 2 of the 3 had 5-stars. Dr. Madre, like his predecessor Chummie, appears to be overwhelmed by greed and what he believes he has going for himself at Amazon. Morals and scruples do not appear to be interfering with his misbehavior.

Amazon, are you paying any attention to this seller’s very abundant use of false and fake reviews? How long are you going to tolerate this? How long is Nytone going to tolerate being undercut by a competitor with no skin in the game except for the items purchased from Modo and using unethical reviews to boost his sales of a similar-to-Nytone product on Amazon? Frankly, the only problem that we would have with Dr. Madre’s bedwetting alarm being sold by Amazon is that it is not registered with the FDA. By FDA regulations this alarm cannot be shipped from a U.S. shipment point. However, this extensive placement of false reviews on Amazon does lead us to request U.S. customers to withhold their business from Dr. Madre’s alarm, the sales of which are illicitly and unethically promoted through these 81% fake reviews!

We also want to point out that many of the newest fake reviews also involved Dr. Madre's Medical Infrared Thermometer which is sold by Dr. Madre on Amazon. We also found another site at
fakespot.com 
which had also detected this abundant fraud for this infrared thermometer. According to fakespot.com, 61% of Dr. Madre's Amazon reviews are fake for this item. We can say that many of the fake Dr. Madre "customers" that had placed fake reviews for the bedwetting alarm also place fake reviews for this thermometer. Dr. Madre appears to have benefited substantially from these many fake reviews for the thermometer, which Amazon has given a "# 1" popularity rating in its category. Dr. Madre is obviously extending this fake reviews policy to its bedwetting alarm.

Here we have an Amazon seller, Dr. Madre, who is completely illicit and wrongful in extensively abusing Amazon reviews and consequently Amazon customers and others who may refer to the Amazon reviews and are completely misled by these many fake reviews apparently posted by D. Madre. We again ask:
Amazon, are you paying any attention to this seller’s very abundant use of false and fake reviews? How long are you going to tolerate this?
 

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