Chummie
http://www.chummie.com/bedwetting-enuresis-alarm-award-winning/
(June 5,2013)
"What
makes us the #1 Bedwetting Enuresis Solution?
It’s been quite a ride. For years, we’ve been
consistently praised for our bedwetting alarm, incontinence product and
world-class support. Each acknowledgment is a testament to
our focus on delivering the best customer experience possible. Here’s a sample
of what industry experts have to say:
Best customer service
A leader in bedwetting treatment
Chummie is simply put – brilliant
Innovative and game changing
Best overall company manufacturing enuresis
solutions"
"For years, we've been consistently praised for our bedwetting alarm." Two years is more than one, and probably does qualify as "years." That is about as long as Chummie has been selling its product in the U.S. Why attempt to create the erroneous impression that you have been in this business for a "long time" (our quotes).
"Consistently praised" by which
authoritative and impartial experts not influenced by you. Continuous and consistent
self-praise is indicative of vanity and marketing hype, not the authoritative
praise that you are attempting to convey.
"Industry experts." Who are these independent and authoritative industry experts? And p-l-e-a-s-e. Let's not include anyone directly or indirectly influenced by you (including influence or compensation in cash, kind, or friendship).
Best customer service? On what basis and with what evidence?
A leader? On what basis and with what evidence?
Chummie is simply put Brilliant? Brilliant as
determined by whom? What gives them this “authority?” Perhaps Chummie should
explain its concept of "Brilliant."
Innovative and game changing. This is extreme
hype. Please see below.
Best overall company manufacturing enuresis solutions?
On what basis and with what evidence?
These are self-serving and self-promoting inventions by people primarily interested in marketing hype as opposed to actual facts.
To truly compare Chummie with all relevant competitors in
today’s marketplace, look at http://www.urinealarms.com/Wired_Alarm_Chart.html
. This is the most comprehensive set of data and facts about bedwetting alarms
that we have seen. Chummie does not fare well. This explains why Chummie
resorts to deceit and propaganda to promote itself!
Note:
Chummie(TM) has a very large number of entries about its deceit in this blog. There are so many more entries and much more serious bad activities attributable to Chummie, so that Chummie has significantly more entries than all other manufacturers combined. You can read all of the Chummie deceit entries on this blog.
Chummie has also been given a 0-stars blog of its own so that its many examples of deceit can stand out by themselves. This Chummie blog is at
http://chummiedeceitcatcher.blogspot.com/ .
Deception by Perversion.
I am an advertising professional. This entry (and blog) was brought to my attention by a friend who is also in advertising. I don't know who wrote the contents of Chummie's web site, including the items referenced above. The essence of my opinion is that "Deceit Catcher" is hitting Chummie right on its nose. Anyone who writes such wildly and obviously exaggerative nonsense, and stresses it on page after page, only deserves to be laughed at.
ReplyDeleteConsidering what is on almost every page, this site makes a good object lesson to advertising students or wannabes, about what you shouldn't do.